Make this New Year Your Best Ever!

Is "Eating Healthy" really black & white?

Are there "good foods" and "bad foods"?

Should I eat "low carb" or "low fat" or both?

Is (Keto, Paleo, Mediterranean, Zone, Whole 30) right for me?

How many (calories, carbs, protein, fats) should I be eating?

My answer to all of the above is always going to be...

It Depends.

This quote from Harrington Emerson sums it up best:

"“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”

You see the myriad of "diet plans" are methods. I would submit that for the most part the principles they follow very closely align, particularly;

A way to reduce/control calories to achieve weight loss.

Because when it comes down to it at a base level, this is the only thing that really matters. For my body, at this time in my life, under the circumstances I am currently living in (job, stress, sleep, etc.), how much should I be eating in order to support weight loss and optimal health?

This is where things get more nuanced.

Not all of us live the same lifestyle, have the same schedule, work the same kind of job, and live with the same stress.

So how do you know if a particular method is going to work for you?

Like the famous slogan says, you just gotta do it.

Find a plan, follow the plan, evaluate if it's right for you.

If you have been a client or following us for very long, you know our challenges are designed with some fundamental principles in mind:

  1. Awareness/Control of energy balance (calories) in order to lose body fat.
  2. Meal plans that are nutritionally sound.
  3. Great tasting food and recipes
  4. Accountability and support to help guide you

Not every challenge is the same as far as rules, scope, recipes, length of challenge and many other methods, but these principles are what we believe will give you what you need to reach your goals.

And these principles are the foundation of our 

"Transform In 4" Challenge which starts October 29.

Here's What You'll Get With "T in 4"

Expert Coaching

No gym membership is required for this challenge. We provide the coaching and support you need to help you when life gets in the way and the going gets tough.

Done For You

We take all the guesswork out of what food is going to help you shed unwanted pounds with done-for-you meal plans, recipe guides, and shopping lists.


Doing it alone is hard. Doing it with someone makes getting through the hard times easier. It's nice when you know someone has your back. 

Just in Time for the Holidays

It's no secret that about mid-fall through mid-January is a really tough time for all of us that love food! Starting with Halloween it's just non-stop!

And while we don't have to swear off all the tasty treats that come at this time of year, we need to follow the principles of good nutrition that keep us from having to wear stretch pants for the next 4 months. 🙂

Here's what's in your "Transform in 4" Challenge Toolbox:


Your 2023 "Transform in 4" Success Manual - so you can learn the proven methods to lose those unwanted pounds and keep them off.


Done for you Meal Plans, Complete With Recipes and "Print and Go" Grocery Lists - so you can make shopping Quick and Easy.


Your "Transform in 4" Restaurant Guide and Super Shake Recipes, for When Cooking At Home Just Ain't Happening.


Access to our Private "Transform in 4" Facebook Group - where you'll get all the accountability and support you want. We are all friends here!


INVITE YOUR FRIENDS: This is not just for current clients; we want all our friends to join us. We have challenge member from all over the country!

"T in 4" Dates to Remember

Registration Start Date:  Saturday October 14, 2023

Registration End Date: Sunday October 29, 2023

Initial Weigh-in Due:  Friday, November 3, 2023

Challenge Start Date:  Monday, October 29, 2023

Final Weigh-in Due:  Friday, December 1, 2023

Challenge Ends: Saturday November 26, 2023 Right after Thanksgiving!

Your Next Step: If you're ready to hold on to all the hard work you've done this year, and even make more progress - then our "Transform in 4" Challenge is for you! To get started, simply click the signup button below and reserve your spot.